From data analytics to personalisation: How AI is powering next phase of martech growth

May 29, 2024 | Team Ink Revenue

Marketing is undergoing its next level of changes. The rapid adoption of artificial intelligence is giving a new direction to the martech ecosystem. This has led to greater brand awareness and brand recall, ensuring that the brands are an active part of the lives of the consumers. The impact of AI on martech is significant and will be more profound in the coming years with the generation of real-time data insights and hyper-personalised targeting as well as behavioral and programmatic advertising. Martech is the technological foundation of marketing, which helps in organising and analysing customer data and assisting marketers with meaningful insights based on automated market research.

AI Enhances Marketing Efficiency and Personalization

AI is a great tool to aid marketers in utilising the complex functionalities of marketing technologies and helping businesses to stay competitive in a rapidly changing world, delivering more personalized customer experiences, helping to know their consumers better, and generating automated content catering to the needs of marketers with the help of generative AI. However, nothing can replace the touch of human creativity that resonates and connects with the emotions of the consumers.

The Impact of AI on Marketing and Revenue Generation

“The use of AI in marketing has the potential to increase income. Conversion rates are increased via customised marketing interactions, targeted offers, and suggestions. AI encourages client loyalty and retention through individualised involvement and assistance, which eventually results in higher expenditure. AI-driven recommendation systems find chances for upselling and cross-selling by recommending more goods or services that fit with customers’ tastes. AI-driven analytics also optimise advertising expenditures by finding high-performing channels and campaigns for increased ROI,” noted Saksham Khanda and Aditya Saraswat, Co-Founders, Ink Revenue.

Read the full article on Adgully here to learn more about how we are shaping the future of marketing technology.